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March

Digital Insights Analyst – Qantas Loyalty

QANTAS - Mascot, NSW

Any Industry
Source: uWorkin

JOB DESCRIPTION

  • Be part of a team that values great product principles and practice
  • Build with autonomy, self-direction and a healthy work life balance
  • Full-time, permanent opportunity in Sydney or Melbourne

Qantas Loyalty is a high performing business and has a history of launching exciting new brands and services that make a difference to its millions of Frequent Flyer and Business Rewards members. Qantas Frequent Flyer and Qantas Business Rewards remain at the core of the program, while the business has evolved to include a number of new ventures and other businesses such as Qantas Money, Qantas Insurance, Qantas Hotels & Holidays and Qantas Wine.

Qantas Loyalty relies on data that is well defined, accurate, and consumable to drive commercial strategy and data driven product processes. As part of the Marketing Effectiveness and Analytics team, The Digital Insights Analyst will be responsible for managing digital analytics and reporting across many Qantas loyalty products, in particular on Qantas Hotels’ websites. This role will be aimed at providing recommendations on improving revenue, conversion rate, and customer experience.

You will use agile and lean practices, working closely with Product Managers, Engineers, and Marketing, enabling decision making on product development, experiments and marketing efforts. You’ll manage implementation and tagging of Google and Adobe Analytics, analyse how different customer groups experience and navigate through the hotels site and create engaging, easily interpretable and memorable ways of visualizing data.

Your responsibilities:

  • Responsible for the effective management and delivery of accurate and actionable insights, from digital channels, to the team and wider organisation
  • Setting up dashboards for reporting on vital metrics
  • Attribution analysis, data modelling, cross-channel reporting & measurement
  • Identify and articulate opportunities for optimisation to improve revenue, conversion rate and customer satisfaction
  • Management of Web Analytics Platforms - proactively identify areas of improvement to deliver consistent and accurate tracking
  • Collaborate with stakeholders to identify new data capture requirements and work with engineers to execute
  • Experiment tracking - assist Product Managers in set up and analysis of digital experiments
  • Facilitate “self service” reporting - empower and educate the team to use the available tools
  • Requires some travel to foster collaboration

What you’ll bring to the role:

  • Tertiary qualified in business, statistics, economics, maths, software or related.
  • At least 3 years digital, preferably e-commerce, experience, travel or marketplace experience a plus
  • Experience with Web and transactional insight reporting, and a strong understanding of digital best practice
  • You’re the Web Analytics guru (Adobe and/or Google), enabling best practices and knowledge sharing
  • Experience with G360, Adobe Analytics, Tableau, Adobe Audience Manager, or similar tool, desirable
  • Data-driven mindset, seeking out both quantitative and qualitative data when making decisions
  • Passion for teaching and collaborating, and learning and experimenting with new wats of working
  • Strong business acumen and excellent communication skills and ability to interact with all levels of end users

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application.

If you’re ready to step into a culture that will challenge and excite you, submit an application and let’s explore how we go places together.