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Marketing Advisor

Virgin Australia - Brisbane City, QLD

Source: uWorkin


Job no: 504866

Work type: Full Time

Location: Brisbane, Sydney

Categories: Marketing

As a Marketing Advisor in the Airline Direct Marketing Team you'll drive revenue outcomes for Virgin Australia by developing and delivering owned channel communications across multiple programs of work like V-Mail, Guest and Velocity. Every campaign will delight our customers and you’ll always be hands-on, experimenting and looking at the results to optimise your work.

The Airline Loyalty & Engagement team is focussed on developing products and offers that appeal to Virgin Australia’s core segments. By engaging with our customers on a 1to1 basis with superb experiences, we will create value for our business and customers alike.

Key Accountabilities

  • Collaborate with broader team/squad to move campaigns and activities from concept into execution
  • Develop customer and omni-channel experiences with support
  • Work across multiple programs of work – like V-mail, Guest or Velocity member communications to deliver manual and automated campaigns
  • Manage owned channel campaigns from end to end, including maintaining campaign documents like registers, experience documentation and campaign briefs
  • Work across email, web, app, SMS, mobile and more for both Virgin Australia and Velocity
  • For some communications you’ll need to:
    • Source assets and develop creative using Photoshop or working with the Studio
    • Develop emails using Dreamweaver
    • Create campaign workflow and delivery in Adobe Campaign, engage peers for QA tasks
  • Support the development of strategies that deliver outcomes for customer experience, flight revenue and ancillary/auxiliary revenue
  • Contribute to the campaign planning process
  • Define campaign level strategies
  • Develop creative and campaigns that our customers will love
  • Always make sure the work is on brand and of the highest standard

About you:

  • Strong experience in marketing campaign management, techniques and processes in digital and direct channels
  • HTML skilled and formal Dreamweaver (or similar) product training
    • Experience in digital, data-driven and CRM techniques (particularly email channel)
    • Experience in A/B and multi-variate testing
    • Campaign reporting and analysis
    • Confident using Adobe Photoshop to generate assets for use in campaigns

2021 is an exciting time for Virgin Australia as our tourism industry begins to recover from the impact of COVID-19. The Group took flight under new ownership last year, with a renewed sense of identity and focus on its mid-market heartland. We are ramping up our flying schedule as border restrictions ease, refreshing our offering to our core customers, and continuing to deliver the uniquely Virgin customer experience Australians know and love.

If you have the skills and experience for this role, please apply via the link!

Advertised: 19 Mar 2021 AUS Eastern Daylight Time

Application close: 26 Mar 2021 AUS Eastern Daylight Time