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Digital Marketing Strategist - Hr Learning Platform

QBE - Sydney, NSW

Source: uWorkin


Digital Marketing Strategist – HR Learning Platform

Location: Sydney

Type: 6 month contract – part-time (3 days)

Your part in a changing world

At QBE, we’re driven by our purpose – to give people the confidence to achieve their ambitions .

We are an international insurer and reinsurer offering a diverse portfolio of commercial, personal and specialty products, as well as risk management solutions. Our product portfolio includes property, motor, crop, energy, marine and aviation. We employee a team of more than 11,800 people, in 27 countries around the world.

The opportunity

One of QBE’s strategic priorities is accelerating our Talent Strategy and continuing to embed our QBE DNA and HR have been evolving as a function to support this transformation globally.

We have a newly created role within our Group HR Service Design and Delivery team for a Digital Marketing Strategist to drive results and a learning culture through digital marketing and continuously improve our digital strategy and execution for QBE’s Learning experience platform. The Digital Marketing Strategist will lead the creation of integrated digital experiences to drive awareness and demand along the learner journey for our employees including execution on the marketing strategy. You will work with content, digital, and social teams, as well as key partners across QBE to develop an integrated strategy that engages the target audience and delivers marketing objectives aligned to the learners’ journey.

Further responsibilities include:

  • Design the digital journey across content, assets and tactics, including SEO, SEM, both on domain and off domain
  • Define a holistic digital marketing strategy based on value proposition and coordinate the integration across all channels
  • Create and keep program roadmaps up to date and ensure on-time delivery
  • Develop and execute highly targeted, integrated multi-channel awareness generation campaigns with a focus on digital channels, in partnership with key stakeholders such as Learning Leads, Business Leads and Internal Comms
  • Establish and manage strong metrics, templates and governance for digital marketing programs alongside the Business Lead and Product Owner
  • Influence and build a cohesive and high performing virtual learning community globally
  • Be a strong contributor to the Group Talent, Leadership and Enterprise Learning team, role modelling the QBE DNA

Your story so far

  • Strong knowledge of user-centered design
  • Expert understanding of web metrics, digital media testing methodology and optimisation strategies
  • Ability to articulate and present ideas based on sound user experience and interaction design principles
  • Demonstrated experience increasing traffic to - and adoption of – an internal digital platform (Learning platform favourable)
  • Knowledge of business learning strategies and digital learning platforms
  • Exceptional analytical and creative problem-solving skills
  • Strong written communication and presentation skills
  • Ability to closely collaborate as a part of a team comprised of business, creative and technical types
  • Excellent interpersonal and communications skills to build relationships across all levels of the organisation

We are here to support you

We value our employee’s experience with us and are proud to have been recognised for the following awards:

  • 2021 LinkedIn Top Employer and HRD Employer of Choice
  • Ranked 6th place in the AAGE Top Graduate Employers 2021 as voted by graduates
  • 2020 Best Workplace Diversity & Inclusion and Excellence Award for Best Health & Wellbeing at the Australian HR Awards
  • Top 20 Workplaces for Dads in 2019 and 2020 (HBF Direct Advice for Dads)
  • Gold Employer status in both the 2019 and 2020 Australian Workplace Equality Index (AWEI) – the definitive national benchmark on LGBTI workplace inclusion.

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstance. As a QBE employee, we will offer you:

  • ‘Hybrid Working’ – a mix of working in the office and at home to enhance your work/life balance
  • Our ‘At My Best’ wellbeing program, including a free 12-month subscription to Headspace
  • Access to ‘Share the Care’ – 12 weeks’ gender-equal flexible leave for all new parents, including paid superannuation
  • The ability to maximise retirement savings through voluntary super contributions and company matching
  • Income protection insurance and reimbursed Death and Total Permanent Disability insurance premiums
  • Access to REACH My Best - free holistic wellbeing coaching, nutritional, financial and legal advice, and confidential counselling
  • Access to Family and Domestic Violence leave and support through QBE’s Family Domestic Violence First Responder Network
  • A sustained commitment to Reconciliation, having launched our first Reconciliation Action Plan in 2015
  • Discounts on insurance products, car hire, hotels, goods and services
  • Benefits through our various sports and arts sponsorship partners such as free and discounted tickets.

Join us.

The successful applicant(s) will need to initiate work rights, police, employment and credit checks through our online provider prior to receiving an offer from QBE. All checks must be completed and cleared prior to your first day.

Internal applicants, please advise your manager before making a formal application and please be aware that if successful, you may be required to complete police and credit checks as a condition of offer.

Applications close on:

QBE recognise the value of diverse perspectives and experience. We are committed to an inclusive workplace where everyone feels valued and respected for who they are. If we can provide support with access requirements, alternative work arrangements or you would like to connect with one of our networks please contact us at recruitment@qbe.com .


Number of Openings:


How to Apply:

To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.